Michelle Reeves
3 X Founder, Educator & Innovator
AI | Web3 | Blockchain | AR | Ecomm
Michelle Reeves is an international executive and entrepreneur who has built multiple businesses and created innovation strategies for global brands across fashion, sports, entertainment and tech. Named on the 2022 Power List by Marie Claire USA, and “Queens of Crypto” by FORBES, she has been featured in VOGUE, LA Times, NBC and others for her business insights and expertise in Web3 and emerging tech.
Michelle is an Industry Fellow and Board Advisor to the Queensland University of Technology: Graduate School of Business. As the Host of the What Now podcast, Michelle has interviewed some of the world’s most innovative brands, founders and C-suite from around the world including the NFL, TIME, MoonPay, Grammy winners, and Christies.
Michelle is a trusted voice in Web3 educating and consulting for senior executives and fortune 500 companies. Recognized for her forward thinking perspective, Michelle is a leader in empowering women in business and tech making it easy to understand for executives, boards, and investors. She is a co-founder of Women Who Innovate and has educated over 20,000 women and girls about Web3 across Australia and North America. She is the Founder and CEO of Zipline AI and a co-founder of MAVION.
Fun fact: She created the world’s first ever touch trademark.
Empowering a new world of business
“New technologies like AI, AR, and blockchain are igniting a new revolution of growth across all industries. In particular, I’m really excited about what it means for the future of ecommerce and the impact this technology will have to advance product design, drive sustainable growth in fashion, and create dynamic consumer engagement.
My company MAVION was among the first to combine physical fashion with digital collectibles. In doing so we opened new doors for consumers, brands and independent designers/artists to grow and benefit from.
This is just the beginning for how new technology can be used to empower and reward new players in established industries like fashion.” Michelle Reeves
Michelle’s Bio & Headshots
Endless curiosity and a passion to innovate
In 2007 Michelle was one of the earliest advocates and strategists for brands and talent to incorporate technology advancements at the time, now known as social media. As an executive at IMG, Michelle introduced and onboarded global sports and fashion talent to Facebook. Faced with much of the same uncertainty and scrutiny back then as Web3 is facing today, Michelle understood how powerful the shift could be for businesses to learn and harness its new capabilities to connect people and create engaged communities.
While building new opportunities for brands and talent in social media Michelle simultaneously launched her first business, an online wine company, David Family Wines. One of the early web-only wine brands, she also created the world’s first “touch trademark” for a leather label on wine bottles. Innovating wine, one of the most traditional industries where the “rules” were rarely broken, Michelle made the unusual move to ignore the industry’s reliance on wine scores and work with lifestyle partners and brands. “How can one man sipping wine at his desk dictate entire trends and the popularity of wine for everyone?” Michelle shared. “The heavy reliance on scores eliminates diversity, stifles creativity and enjoyment when everyone is trying to get the same perfect score.”
Michelle took a different approach with David Family Wines using emerging marketing tools like email lists (which were relatively new and unheard of in the wine industry in 2008) and was featured on innovative channels like Wine Library TV with emerging super entrepreneur Gary Vaynerchuk.
“I am grateful to have worked alongside, collaborated with and met so many brilliant minds in business. I get to speak with the coolest people in business every single day!” For this reason, Michelle started her podcast, “WHAT NOW” to capture and share the insights and knowledge from the world’s most innovative brands, CEOs and founders.
This is the beginning of a new era. Through MAVION, Michelle is leading the vision to connect consumers and brands into the future.
“MAVION is a gateway for brands to innovate their products through community building and aligned connection.” MAVION has worked with brands including Rebecca Minkoff, DressX, Upland, and more to be announced this year.
Instead of wine tastings in wine country, Michelle brought the wine to brands with private tastings at the offices of CNBC, YouTube, Facebook, Forbes, and created wine education for Women’s network groups in Texas, California, New York and Florida.
These lessons form her early career and entrepreneurial journey are the key drives in her approach to business today, remain curious always.
Michelle has spoken at hundreds of events supporting and inspiring women at companies including American Express, Gap Inc, and Netflix. She also been invited to speak at numerous conferences and events, where she has shared her insights on the future of the business and the impact of Web3.
As Michelle’s influence continues to grow, she remains committed to using her knowledge and expertise to promote the development of a more decentralized and democratic digital world. She is passionate about empowering individuals and communities to take control of their digital lives, and she believes that the potential of blockchain technology to transform the world is only just beginning to be realized.
Michelle has been recognized for her innovative approach to business and these emerging technologies. Her expertise has been featured Forbes, VOGUE, Marie Claire, STYLE Magazine, the LA Times, and more. Today she is widely regarded as one of the leading women in blockchain and crypto.
